Hillman Unveils OTR Carry: A Product Line for Everyday Carry Essentials
Cincinnati, OH – The Hillman Group is proud to introduce OTR. Designed for functionality, durability, and style, OTR offers a collection of modern everyday carry (EDC) essentials for both people and pets.
About OTR
OTR is dedicated to crafting thoughtfully designed, everyday carry essentials for those who move—commuters, explorers, and anyone navigating daily life—ensuring they are prepared for whatever the day brings. Inspired by the energy and craftsmanship of Over-the-Rhine, a historic Cincinnati neighborhood, the line includes finely crafted knives, pocket tools, carabiners, keychains, and elevated pet accessories.
“Our launch of OTR represents an exciting journey for Hillman,” said Jon Michael Adinolfi, President and CEO of The Hillman Group. “For decades, we’ve been committed to delivering quality and innovation to the hardware and home improvement industries. With OTR, we are bringing that same dedication directly to consumers—offering them thoughtfully designed, functional, and stylish everyday essentials at an accessible price. We believe OTR embodies the spirit of craftsmanship and ingenuity that has always defined Hillman.”
OTR is now available via www.otrcarry.com. The line can also be found in 500 Lowe’s store locations, Fred Meyer and select traditional hardware stores. OTR will be available in Home Depot April 2025, and in ACE Hardware stores throughout the year.
The Story Behind OTR
The origins of OTR are deeply tied to Hillman’s legacy of innovation and craftsmanship. Founded in 1964, Hillman has grown into a leading distributor, providing more than 112,000 SKUs to retailers that serve DIYers and professionals nationwide. The company’s goal has always been to push boundaries, solve everyday challenges, and bring quality products into every home in North America.
The inspiration for the OTR line came when Tia, Hillman’s Director of Product Management, moved to Over-the-Rhine. "I was struck by the neighborhood’s dynamic blend of historic craftsmanship and modern vibrancy,” Tia said. “That balance between purpose and artistry became the driving force behind OTR—a brand dedicated to creating smart, stylish, and enduring everyday tools."
What Makes OTR Unique
OTR is not just another EDC brand—it’s a movement toward smarter, more accessible design. Key differentiators include:
- Hillman’s first all in-house fulfilled direct-to-consumer (DTC) product line—an expansion from the company’s existing B2B model.
- Personalization options - allowing customers to make each piece uniquely theirs.
- Modern and minimal design aesthetic - at an affordable price point, appealing to trendsetters who appreciate high-quality, everyday tools.
- A curated selection of products - including pocketknives, keychains, carabiners, and pet accessories—all designed with purpose and built to last with premium materials.
- Bridging a market gap—OTR Carry delivers boutique-level craftsmanship and design without the high price tag typically found in niche EDC brands.
- A tribute to Hillman’s Cincinnati roots - honoring the city’s tradition of industry and innovation.
Join the Movement
With OTR , Hillman invites customers to build, explore, and put these urban essentials to good use—wherever their journey takes them. Whether it’s a reliable pocketknife, a sleek keychain, or a durable pet accessory, OTR ensures that every detail is intentional, stylish, and built for everyday life.
About the Hillman Group
Hillman Solutions Corp. (“Hillman”) is a leading provider of hardware-related products and solutions to home improvement, hardware, and farm and fleet retailers across North America. Renowned for its commitment to customer service, Hillman has differentiated itself with its competitive moat built on direct-to-store shipping, a dedicated in-store sales and service team of over 1,200 professionals, and over 60 years of product and industry experience. Hillman’s extensive portfolio includes hardware solutions (fasteners, screws, nuts and bolts), protective solutions (work gloves, jobsite storage and protective gear), and robotic and digital solutions (key duplication and tag engraving). Leveraging its world-class distribution network, Hillman regularly earns vendor of the year recognition from top customers. For more information on Hillman, visit www.hillman.com
Contact: Helena.Earl@Hillmangroup.com
